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Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual females, too little money for marketing designed she’d head to nightclubs armed with containers of spirits.
” when you look at the days that are early’d head to nightclubs with a container of sambuca within one hand, and tequila within the other, and encourage girls to download the application in substitution for an attempt, ” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the toilets that are portable out wc paper with leaflets marketing the software.
It was back 2013, and Ms Exton’s low priced, but innovative, approach to advertising quickly saw individual figures rise steadily, then further gaining traction many thanks to good person to person.
Launched in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, also to be when you look at the dense regarding the burgeoning social networking scene, the Her application now has one or more million feminine users around the globe.
Her was created from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.
The market is said by her had been dominated by “dating web sites that have been initially made for homosexual males, and tuned red for lesbians”. Read more